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CRM Advocate
Ad·vo·cate: noun; backer, campaigner, champion, exponent, expounder, promoter, proponent, supporter.
Research has shown that many CRM implementations are less
successful than anticipated. This is not because the software was
inadequate, but because over time the system can lapse in to
disuse.
The Kynetix CRM Advocate service is designed to fill the gap between initial formal training and support or help desk requests, and to continue driving value into your CRM investment.
A Kynetix CRM Advocate will spend the agreed amount of time (typically half-a-day per week) visiting senior and middle ranking end users (at their desks) to answer casual questions and demonstrate forgotten features or underused capabilities of the software, including matching (small scale) business requirements to existing features.
The value of CRM Advocate is that business users have their enthusiasm levels maintained and have a responsive, business friendly channel to enhance their use of the CRM solution, ensuring increased usage and better client knowledge.
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