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CRM is a business process with underlying technology to bring more predictable business results. We need to understand the customer and their behaviours and their interactions, so all elements of business activity which interact or have communication with the customer should be sharing information. So what are the business management challenges when implementing Operational CRM?

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Microsoft Dynamics® CRM 2011 business software is a solution designed to boost the personal and team productivity of customer-facing workers by offering a full set of functionality with a familiar desktop user interface (UI) through integration with the Microsoft® Outlook® messaging and collaboration client. The product offers deployment flexibility through being available in two versions: a traditional perpetual license, on-premises solution; and a software-as-a- service (SaaS) subscription service version. The solution enables more efficient business processes and improves team and personal productivity.

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